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Jakarta you would often hear the benefits of consuming milk, ranging from inadequate nutritional needs of the body, bones are stronger, smoother skin, to avoid a heart attack. But have you ever imagine it could get stronger bones and earn a mood booster of a glass of milk?
Two of these benefits can be obtained from the latest variant of milk with flavor whitecoffee which launched early in 2016. In addition to high calcium, dairy product innovation has never existed in Indonesia with a similar variant.
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This latest product launch was done in a unique way through the contest titled #RechargeMoment digital media with a grand prize of three bags of the brand world. The contest, which was held on 1 to 31 March 2016 social media accounts have got tremendous response from consumers who are spread throughout Indonesia.
As a high-calcium milk to innovate by launching a new flavor of white coffee. This is the first innovation in Indonesia. To support this launching, we held a contest program #RechargeMoment in social media with a grand prize and other prizes Prada Handbags Kate Spade bag which responded very remarkable by the public,
Brand Manager Produgen Darmastuti Dian Pratiwi said, it wants Indonesia increased public awareness in keeping the bones from the productive age.
Maintaining the health of bone that can be enjoyed with a delicious way, that is by consuming milk. With the overwhelming response from the public we are very optimistic that this product will be more successful in the future, obviously Darmastuti.
At the end of the contest period is three winners are entitled to bring home bags Prada and Kate Spade. The third winner was Fauziah Hashim Nasution of Medan as the ultimate winner, as well as the next winner Fadhly Gifarhy from Medan, and Vira Rahmawati of Surabaya.